A Brand Consultant Attracts Eager Ears on Marketing School Leadership

A penny is a penny is a penny, unless of course you look at the way that Trish Rubin does. For this marketing expert, it was easy for her to help superintendents see the differences. Rubin is a brand consultant at Baruch College who shared her marketing expertise in a Friday afternoon workshop at the … Read more A Brand Consultant Attracts Eager Ears on Marketing School Leadership

Daggett Re-envisions Learning for the Whole Child in an AASA Keynote Address

At the fastest-improving schools, educators’ mindset changed from fast-forward thinking to future-focused thinking, according to Bill Daggett, the keynote speaker at Friday’s 2nd General Session. Daggett, founder and chair of the International Center for Leadership in Education, supports this assertion with research findings of three studies that looked at individual school performance, the practices of … Read more Daggett Re-envisions Learning for the Whole Child in an AASA Keynote Address

Panel of Women Superintendents Share Personal Insights on Leading in a Male-Dominated World

“The way to right wrongs is to turn the light of truth upon them.” Sharon Contreras, superintendent of Guilford County Schools in Greensboro, N.C., recited that Ida B. Wells quote during an AASA conference panel on Friday titled “A No-Holds-Barred Conversation with Female Superintendents.”