In the midst of the lively exhibit hall, everywhere you turn you are met with gifts from exhibitors including T-shirts, notebooks, light-up cups, sunglasses, fidget toys and much more. Many vendors offer the opportunity to win a free giveaway prizes. Vendor Meredith Tulenko discusses the key role giveaways play in making connections with attendees. Explaining attraction tactics and different strategic giveaway items, she explores the reason behind some of the giveaway items located at her booth (Pearson Virtual Schools).

This story was produced by Emercyn Randolph in New Orleans, La.