Fighting Fake News Takes on New Importance for School Districts
In an age where social media has amplified every voice, fake news is a newfound phenomenon that often drowns out the facts and can bring chaos to a community. The AASA conference session on Saturday morning titled “Making Your District Message Real in the Fake News Age” offered superintendents guidance on building credibility in the […]
‘Improbable’ Pro Baseball Player Jim Abbott Shares Lessons at 3rd General Session
Baseball legend Jim Abbott recalled that the most poignant moments for him in his career occurred off the field, after the game was over. He would be in the clubhouse locker room, getting ready to go home when he would feel a tap on his shoulder. A clubhouse official would tell him: “There is a […]
Using Brown Deer to Deliver Points, AASA President-Elect States Her Case on Leadership
Deborah Kerr, AASA’s president-elect, drew on her own experiences as superintendent of a school district of modest means to set a course for her year at the helm of her professional association. Her remarks were made at the 3rd General Session of AASA’s national conference. She will be installed in July as AASA president. “As […]
California Superintendent Receives 14th Annual VH1 Save the Music Award at 3rd General Session
Francisco Escobedo, superintendent of the Chula Vista Elementary School District in Chula Vista, Calif., was honored at the AASA conference’s 3rd General Session on Saturday morning as the 2019 recipient of the VH1 Save The Music Award. [See a short video interview with Escobedo in Conference Daily Online.] This marked the 14th time the award […]
Loud and Proud, Singing Superintendents Lend Their Voices to Conference Finale
AASA’s Singing Superintendents performed at the 2019 National Conference on Education by opening the 3rd General Session on Saturday. The 20-minute program included patriotic songs, a playful Sesame Street theme song and two hits from movies in tribute to the host city, Los Angeles. The Singing Superintendents began their concert with the national anthem and […]
VIDEO: VH1 Save the Music Award Winner Francisco Escobedo (2:44)
The superintendent in Chula Vista, Calif., on what his schools are trying to do to support a robust music program among elementary school students in need.
VIDEO: Marie Izquierdo on Her Women’s Leadership Award (0:53)
The central-office administrator in Dade County, Fla., on the personal meaning of earning one of the 2019 AASA Women in School Leadership awards.
VIDEO: Wanda Cook-Robinson on Her Women’s Leadership Award (1:09)
The superintendent in Oakland, Mich., on how she hopes to inspire the next generation of female leaders.
Storyteller-in-Chief
When I attended Trish Rubin’s Thought Leader session on marketing, I expected to hear best practices related to business. It was refreshing to have a focus on BrandED and to truly unpack our thinking about the story we tell about ourselves.
You are the Storyteller-in-Chief
“Your brand is your image, the promise you make, and the results you envision for your organization.” Never have Trish Rubin’s words resonated more with me. Today at AASA, I encountered content and design thinking compliments of some very different types of AASA “movers and shakers.”