Another great day at #NCE2022 is underway and once again there are too many amazing sessions to attend. Almost everywhere you go, there is a packed room and a waiting line to get into a session. Similar to one of my sessions yesterday about staff recruitment and retention, today I was fortunate enough to listen to a social media roundtable. Listening to five superintendents tell their stories about the power of social media and how it can support student success, promote their district, and learn from others is certainly inspiring. Ironically, the message is the same as teacher recruiting, tell your story. Committing to social media and a branding model is a relatively new phenomenon for schools, but again, taking a page from the private sector can assist schools in helping our communities be connected. While it is true that social media can be filled with negativity and people wanting to attack, we can't shy away from promoting the positive and being accessible for our communities. Oftentimes, the majority of folks that are paying attention and connecting are not going to let you know that. Most people simply enjoy seeing the stories, students, and successes. Social media is and should be the primary vehicle to tell our stories.

“Great things in business are never done by one person. They're done by a team of people.” ~ Steve Jobs