A District’s Web and Social Media Marketing Can Raise Teacher Hiring Prospects, Branding Firm Says
The hiring season is around the corner for school districts seeking to find the best teachers to teach in the fall. Most school leaders know it’s a good idea to market their schools, but what they don’t know is what they are getting wrong about the work. Appetgy, a company helping schools build their brands, […]
It’s Not So Bad, Domenech and Gentzel Agree: Voters Support Public Schools
A presidential election year carries a lot of political uncertainty, but school board members and superintendents should take comfort from a recent national poll that shows a majority of likely voters support public schools, the leaders of the AASA and the National School Boards Association said on Friday.
Moore-Johnson Shares Her Findings on Why Some Teachers Thrive and Some Do Not
Teachers are often extolled as the most important people on campus. They are mentors and role models, creators of new generations of educated citizens. But teachers themselves are not created equal.
Utterback Sees Climate Surveys as Basis for Acting to Raise Student Performance
Eight years ago, only 35 percent of African Americans in North Clackamas School District in Portland, Ore., graduated from high school. Last year 100 percent of African American graduated.
Top Female Leaders Feted in Three Education Leadership Categories
Three outstanding education leaders working at different levels of school system administration were honored Friday as recipients of AASA’s 2020 Women in School Leadership Awards during the AASA national conference’s 2nd General Session in San Diego, Calif.
What To Do With All That Collected Data? Wisconsin District Shares Its Thinking
Among many school administrators, the DRIP is a constant refrain: Data Rich and Information Poor. The pressure and call to collect quantitative measures of student performance steadily increase, but so too does the dilemma of what to do with the accumulating numbers.
AASA Candidates for President State Their Cases for Election in Front of 2nd General Session Audience
The two superintendents vying for the presidency of AASA got their first chance to make the case for their candidacies during the 2nd General Session of the AASA national conference in San Diego on Friday.
Video: Superintendent Job Fair Matches Limited Supply With Heavy Demand (1:52)
This short video about the 2020 Superintendent Job Fair at the AASA national conference in San Diego provides insights from executive search recruiter. A current theme running through the fair: Many fewer educators are looking to move into the superintendency.
Propel Students by Understanding What Motivates Them, Chan Zuckerberg Initiative Tells Conferees
Every teacher has a bag of tricks to help them connect with students. But for Katrina Stevens, a former English teacher, her bag was empty. She couldn’t reach two female juniors in her classroom 25 years ago.
Video: Susan Enfield on Winning Women Leadership Award (Superintendent Category) (1:15)
Susan Enfield, superintendent of Highline Public Schools in Burien, Wash., on being named the 2020 AASA Women in School Leadership honoree in the superintendent category. In a short video, she called the recognition a tribute to the great work being done in her school system.